Maldonado

Hi, I'm Andrew Maldonado.

Principal UX Designer

Dreaming big at Wizards of the Coast / Hasbro.

*Maldonado

*Maldonado

About Me

Seasoned multidisciplinary designer driven by passion to create engaging, human-centered solutions with real social impact. Values collaboration and believes great design starts with understanding people.

I'm a remote Principal UX Designer based in Utah–creating fun, memorable digital products for Wizards of the Coast / Hasbro (dream job). My design journey began in the late 90s with print and graphic design, and in the early 2000s, I transitioned into designing interactive websites and applications. It was during the mid-2000s that I truly fell in love with UX, discovering how design could be used to help businesses solve real problems.

Throughout my career, I've worn many hats and worked in a variety of industries and projects. I'm known for being a well-rounded, passionate designer who is easy to get along.

When I'm not designing, you'll find me diving into my hobbies—whether it's designing board games, creating art, playing music, cooking up something spicy and delicious, hiking outdoor trails, or hanging with my family.

  • Tools
  • Figma (advanced)
  • Sketch
  • Adobe XD
  • Rive
  • Photoshop
  • Illustrator
  • UX Research
  • Field Studies
  • User Interviews
  • Personas
  • Journey Maps
  • Usability Testing
  • Mental Modeling
  • Storyboarding
  • UX/UI Design
  • Accessibility & 508
  • Info Architecture
  • User Flows
  • Wireframes
  • Mockups
  • Prototyping
  • Animation & Motion
  • Design Specs
  • Design Systems
  • Systems Thinking
  • Visual Design
  • Visual Identity & Logos
  • Digital Media Marketing
  • Print & Graphic Design
  • Digital Illustration
  • Coding
  • HTML
  • CSS
  • Javscript
  • Vue.js

Career Highlights

  1. Jan2025
    Principal UX Designer
    Joined Wizards of the Coast/Hasbro to create engaging, interactive play.
  2. Aug2024
    UX Elevate Owner & Course Creator
    Created and launched a UX training program for aspiring UX designers.
  3. Jun2024
    UX Coach & Consultant
    Offering UX services for freelance, contract, or part-time projects.
  4. Mar2024
    UX Tutor and Instructor
    Providing 1x1 UX coaching and mentoring on the Preply platform.
  5. Nov2023
    Oracle Digital Government GIU
    Lead UX Designer for Oracle's new Digital Gov Industry Unit.
  6. Mar2022
    Oracle Principal UX Designer
    Joined Oracle's Health Sciences Global Industry Unit.
  7. Jun2021
    Dribbble Mentor
    UX Instructor for the new Dribbble Mentorship program.
  8. Jul2018
    UXPA Board Member
    Served as Interaction and Visual Design Chair from 2018-2020.
  9. Sep2015
    Lead UX Designer (IRS Contractor)
    Redesigned IRS Online Account, the Digital Taxpayer portal system.
  10. Apr2013
    Mediabarn UX Designer
    Joined the most amazing team of creative professionals.
  11. Jan2001
    USAA Web Designer
    Where my digital web design career started.

Accolades & Achievements

Testimonies

  • coworking
    Andrew is a skilled and strategic UX designer who can successfully drive projects from concept through detailed design and development. He can solve complex interaction design challenges or develop pixel perfect visual designs. He also has the capacity to work effectively with senior leadership as well as mentor more junior team members. Andrew’s portfolio of work has breadth and depth and he can fill needs in a wide array of organizations or effectively deliver diverse project types.
    Andy Dennée Oracle Health, Senior Director, User Experience
  • coworking
    I had the pleasure of working with Andrew for 10+ years and can say that he is one of the most creative, dedicated and multi-talented professionals I've ever worked with. Whether it involved UX, digital products or graphic design, he always approached each project with creativity, critical thinking and meticulous attention to the user experience. Andrew is the kind of person everyone wants on their team and also is a great mentor for early career designers.
    Greg Herring Mediabarn, Vice President
  • coworking
    Working with Andrew is always a pleasure, thanks to his upbeat nature and strong design expertise. He consistently considers details that others might overlook. His ability to communicate with everyone—customers, developers, and executives—ensures projects stay on track and move forward seamlessly.
    Suran De Silva Social Security Administration, Director of Web Strategy
  • coworking
    In my 20+ years working as a professional designer and design director at some of the world's most innovative tech companies, there are only a few people that stand out as having both high emotional and intellectual intelligence. Andrew Maldonado is one of those people. I worked with Andrew at Oracle, and I had the pleasure of seeing how he led junior designers, navigated complexity with ease, and developed thoughtful and commercially viable solutions for his stakeholders. I highly recommend Andrew for your next project and hope I have the pleasure of working with him again in the future.
    John Baldridge, MBA Oracle, Principal UX Designer, Central UX Team
  • coworking
    I had the privilege of working with Andrew for nearly 10 years, watching him grow from a talented freelancer into our full-time UX leader on our team. His skill set is expansive—covering CX, UX, UI and visual design, front-end development, and is even a talented illustrator—and he's equally strong in bringing both big-picture thinking and detailed execution. Andrew has a rare ability to concept and deliver a clear, impactful vision, ensuring projects align with user needs and business goals. He's highly collaborative, fostering strong relationships with both internal teams and clients, and managing stakeholders with ease. Beyond his technical and strategic skills, Andrew is a fantastic person to work with.
    Mauro Scappa Mediabarn, VP, Placement Services
  • coworking
    Andrew and I collaborated closely to streamline our internal processes with the IRS team's workflows. His innovative thinking and adaptability were key in developing an efficient, low-friction process that benefited everyone involved. Beyond his technical skills, Andrew is a great communicator and team player. I miss working with him and hope we can collaborate again soon.
    David South Mediabarn, UX Strategy Lead
  • coworking
    Andrew is an exceptional UX leader with whom I had the pleasure of working on numerous initiatives for well over a year. His strategic and creative vision transformed not only the digital experiences he led but also our brand identity—from logo design to comprehensive brand evolution and marketing collateral. Andrew understands how to balance user needs, technical constraints, and business goals while applying his specific background in visual design. Andrew also has that rare combination of technical expertise and genuine dedication to helping others grow in their careers. His collaborative approach brought out the best in every team member. I'd welcome any opportunity to work together again and wholeheartedly recommend him to any company seeking a transformative design leader.
    Cara Motycka Mediabarn, Principal UX Designer
  • mentoring
    I had a great experience with Andrew. In his teaching of UX, Andrew offers a distinct viewpoint and is very patient. If you want to learn UX, I would recommend it.
    Percy Preply Mentee
  • mentoring
    Andrew was incredibly helpful with his critique of my portfolio. The suggestions ranged from quick actionable items to broad career advice. Super helpful!
    Nathan ADPList Mentee
  • mentoring
    Andrew is a true gem of a mentor in UX/UI field. He's extremely knowledgeable, highly experienced and what is most important — caring and emphatic.
    Ruslan Preply Mentee
  • mentoring
    Andrew is a very experienced and logical thinker, which helped me set career goals and strategies with confidence. He was accommodating, and positive, yet honest, drawing from his own experiences.
    Iris ADPList Mentee

Let's Connect

Reach out to collaborate or just say hello.